About Jeffery Asia

Locally embedded. Regionally connected. Globally minded.

Headquartered in Singapore, we’re an AI-driven MarTech agency dedicated to measurable cross-border growth — pioneering the “Brand Engineering” methodology that fuses technical depth with sharp commercial acumen.

We don’t sell deliverables — we engineer brands. Strategy, content, data and AI, integrated into one compounding growth system.

Led by Dr. Yun Jia, Jeffery Asia pioneers “Brand Engineering” — seamlessly integrating technical expertise with sharp commercial acumen to deliver growth across Singapore, China and Southeast Asia.

We listen deeply to your needs and the market’s signals, then build AI-powered workflows that make everything we deliver intelligent, efficient and built to last.

Singapore-basedAI-drivenGlobally mindedLocally embedded
What Drives Us

Mission, vision, values.

Mission
Smart, Efficient, Reliable

We listen deeply to your needs and the market’s signals. Our AI-powered workflows ensure everything we deliver is intelligent, efficient, and built to last.

Vision
Let’s Excel Together

Growth is a two-way journey. We drive your business forward while growing alongside you — a partnership built on shared ambition and shared results.

Values
Bridging the Cognitive Gap

We translate complex business logic into brand stories that resonate, closing the trust gap between your brand and your audience across cultures, languages and markets.

Dr. Yun Jia, Founder & CEO
Founder & CEO
Dr. Yun Jia
Founder & CEO · Chief Brand Engineer

Dr. Yun Jia brings a scientist’s rigour to brand growth — pioneering Jeffery’s “Brand Engineering” methodology with deep cross-cultural fluency across Singapore and East Asia.

PhD in Nanotechnology — NUS & MIT Joint Program
MSc in Microelectronics — National University of Singapore
Regional Startup & Talent Awards — High-level prestigious honours
Cross-cultural Fluency — Singapore & East Asia markets
Awards & Recognition
Singapore Prestige Brand Award 2025Alibaba Cloud Global MVPIAI Tourism Marketing Award
Jefurry — Jeffery Asia Brand IP
Meet Our Brand IP
Jefurry · Chief Value Courier

“Hi there — I’m Jefurry, Jeffery Asia’s Chief Value Courier. Over this past year, I’ve kept a pair of sharp, attentive ears tuned to every partner’s needs — packing every insight, creative spark and result I gathered along the way into my digital delivery boxes, and sending them out to every corner of the world.”

Core Team

Bilingual strategists. Dual-cultural depth.

NUS, NTU and University of Melbourne graduates — strategists, analysts and creators fluent across two cultures.

YANG Sai
YANG Sai
Chief Operating Officer
Rae Ma
Rae Ma
Head of Brand & Growth
SUN Xiaohong
SUN Xiaohong
Client Services Director
CHE Mingruiting
CHE Mingruiting
Head of Growth & Conversion
DONG Yueqiu
DONG Yueqiu
Conversion Team Lead
Boran Zhou
Boran Zhou
Art Director
YAN Zixin
YAN Zixin
R&D Specialist
CHEN Sheng
CHEN Sheng
R&D Specialist
Sheryl Ho
Sheryl Ho
Account Manager
Sherry Tang
Sherry Tang
Account Manager
WANG Jiayi
WANG Jiayi
Account Manager
Chris Zheng
Chris Zheng
Account Manager
WANG Yuan
WANG Yuan
Account Executive
Ava Yuan
Ava Yuan
Account Executive
Zola Zuo
Zola Zuo
Brand Growth Specialist
NUSNTUUniversity of MelbourneBilingual · EN / 中文
Global Operations Network

Six hubs across Asia-Pacific. One connected network.

200+
Global projects
100+
University & enterprise partners
160K+
High-value leads
10
Years of growth
Beijing
Government & University Relations
Chengdu
Southwest Operations
Shenzhen
Tech & Innovation Hub
Johor Bahru
Malaysia Operations
Singapore HQ
Global headquarters
Jakarta
Indonesia Operations
Beijing
Government & University Relations
Chengdu
Southwest Operations
Shenzhen
Tech & Innovation Hub
Johor Bahru
Malaysia Operations
Singapore Global HQ
Global headquarters
Jakarta
Indonesia Operations
Let’s Excel Together

Ready to engineer your growth?

Book a complimentary Growth Diagnostic and we’ll show you the engine combination that fits your stage, goals and market.

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